Art&Fashion performances curating – special presentation during Kiev Fashion Days in collaboration with Ukrainian artist Nikita Kadan and fashion brand Bekh.
Date: March 2011.
Introducing symbolic looks of Bekh Autumn/Winter collection ‘Non-REM dream’ as an Art performance. Performance passes in the place where people are waiting for a traditional fashion show, and in time of waiting for it. We would like to disrupt the normal type of appeal to the viewer in the fashion-show: when the model shows clothes dressed on her, remains as a subject of the show, and the object of examining, accordingly, dictating to the spectator opposite roles. Here are models, girls and boys in the BEKh garments, are busy with some things, not related to the show, demonstrations. They work by collecting the wall - an element of decoration for probably their own alleged show. They work purposefully and enthusiastically, showing nothing to noboby, do not use their own beauty as a professional tool. Models are passionate about the work - the viewer is free to look at them, learning in the utilitarian aesthetic.